We planned to refresh their brand aligning it to their purpose become a vanguardist ngo on the technologic field, with this solution we successfuly gave more impact to their voice and be more close to their target persona.
Branding - UI / UX - Web Dev
About the project
Datas is a non-profit technology governance ngo. all of their projects are carried out by their collaborators, both personally and institutionally in each case, and each project has its own work ecosystem.
After doing moderated tests remotely with 3 users, it was discovered that the Datas site had great difficulty communicating what they were doing and explaining the concept of internet governance.
The results of the user tests gave us the opportunity to fix the website pain points and user flow, fixing the website's copywriting, the layout and the way users can reach DATAS.